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PR Starts with Research
"The wooden man and white cloud with text DID YOU KNOW," photo taken by Jernej Furman, September 1, 2023. PR is all about building...
jasonpannell0
Sep 24, 20233 min read


Reflecting on My First PR Designs
PR design is a pretty neat concept. It uses creativity to achieve successful business. That business could be sales, promotion or shared...
jasonpannell0
Dec 15, 20222 min read


Parts of a New Brooks Running PR Campaign: Stationary Package
Its done! The collateral material to a fictitious PR campaign is done. To build on Brooks' brand, I made a stationary package consisting...
jasonpannell0
Oct 13, 20222 min read


New Brooks Slogan: From Nice to Naughty
After analyzing some large competitors, Brooks should begin changing their slogan to something more authoritative. In my last post, I...
jasonpannell0
Sep 27, 20222 min read


Brooks Competitive Analysis
In no particular order, the list below shows competitors to the Brooks Running brand. At the end of this list, Brooks' competition in the...
jasonpannell0
Sep 27, 20223 min read


Choosing an Organization
“We believe a run can change a day, a life, the world.” This is the running shoe brand, Brooks’, purpose. According to their own website,...
jasonpannell0
Sep 22, 20221 min read


Reflection
Adobe has some awesome applications. Two solid ones are Adobe Photoshop and Adobe In-Design. Alone, these two programs are great tools...
jasonpannell0
Sep 17, 20221 min read
Relaxed Regulations
As different kinds of people continue to join the Air Force, appearance standards change as well. AFI (Air Force Instruction) 36-2903,...
jasonpannell0
Apr 4, 20221 min read


Embracing Diversity
The year 2020 brought the U.S. a lot of hard ship. Aside from the COVID-19 pandemic, Americans were also impacted by the onslaught of...
jasonpannell0
Apr 4, 20222 min read


HAMR Time
The U.S. Air Force has implemented a new, alternative cardio segment to its Physical Fitness Assessment program called the High Aerobic...
jasonpannell0
Apr 2, 20222 min read
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